- #Direct mail sizes drivers#
- #Direct mail sizes full size#
- #Direct mail sizes full#
- #Direct mail sizes tv#
Leveraging variable data print capabilities, retailers can create multiple versions of digest catalogs and easily create catalogs targeted to consumer preference, purchase behavior, etc. Today digests are often used to pare down the full-size catalog to send more targeted mailings to various list segments.
#Direct mail sizes tv#
Think about the TV Guide which was a staple on most coffee tables since its inception in 1953 until 2005.
Years ago, this format was considered to be a convenient size for readers to tote around or to leave on the coffee table within easy reach. The most well-known digest-sized magazine which gave way to the name is Readers’ Digest. There is no universal standard size for digests, but they are typically an 8.5" × 10.5" catalog folded in half width-wise, then stapled on its long side.Īccording to the DMA, only 15% of retail catalogs in the US are digest size. Digest Catalogsĭigests are the same proportion as standard catalogs, only about half the size. The outside of the mini slim size features their famous 20% off coupon (which never expire) while the inside shows off multiple pages of products to help college students deck out their dorm room.
#Direct mail sizes drivers#
They are also an excellent way to include in-store drivers such as tear off cards or coupons which can be featured on the outside mailing panel to grab attention in the mailbox.īed, Bath and Beyond’s back to school promotions are usually a good example.
#Direct mail sizes full#
However, they can be a good way of supplementing full catalog mailings, prospect to a new list, or highlight a seasonal promotion or product line. Like the slim jim, mini slims aren’t necessarily a full catalog replacement particularly for retailers with large product lines. Mini slims also weigh under 3 ounces allowing them to qualify for the standard letter rate-which can add up to big savings for retailers. The “mini slim” catalog is the same size and format as the slim jim, but the pages are contained under a panel so they are closed with fugitive glue adhesive instead of wafer seals-making them easier to open without ripping or tearing. However, if you’re a high-end clothing or furniture retailer, the limited space on the spreads of a slim jim is not going to showcase your products well, and you’ll likely spend a good deal of time and money trying to redesign your content to fit. Retailers that only require small thumbnails for product images may benefit from moving to a slim jim format as Barnes and Noble did back in 2007. However, this conversion isn’t always easy for the retailer’s design team or a good fit for the company’s products, photography, and content. For example, a 16 page full-size may be redesigned as a 24-page slim jim, and both catalogs would have the same total square inches.
#Direct mail sizes full size#
These smaller size catalogs on average measure 5.5" × 10.5" and are typically mailed using three wafer seals (tabs) to be USPS compliant.Īnd while a slim jim catalog is technically smaller than a full size or “flat” catalog, the total square inches available may be the same. Slim Jim CatalogsĪ Slim Jim format is an excellent way to reduce costs without sacrificing your circulation. Here are some of the more popular catalog sizes we’re seeing customers print and considerations for retailers looking to try a new catalog size. Today there are many size variations as well as new technologies, personalized content, and specialty print techniques incorporated into catalogs. In 2015, even online retailers like Birchbox and Bonobos launched holiday direct mail catalogs for their customers.īut catalogs aren’t just coming back in their traditional 8.5" × 11" format. Lands End, for example, saw a significant decline in sales and for the last five years, catalogs have been making a steady comeback.
Even better news for retailers is that people who receive printed catalogs purchase 28% more on average than those that don’t.ĭuring the last recession, many retailers stopped mailing catalogs to cut expenses, but the plan backfired. However, one trait all print and direct mail catalogs share is their ability to drive consumers to make a purchase.Ī study conducted by the USPS and comScore Networks reported that 60% of customers visited a company's website because of a catalog they received. According to the DMA and USPS, in 2016 there were nearly 10 billion catalogs mailed in the U.S., and they arrived in all shapes and sizes.
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